5 Tips to Improving Your Blog or Website Design

Introduction

Not everyone is a design expert or tech wiz. But that doesn’t mean you can’t build a website that sparks engagement.

Now, as a quick disclaimer, if you’re looking to drive outstanding conversions with your website or blog, I wouldn’t recommend building a DIY website. Designers and developers are trained to build websites that get results. We understand the fundamentals that lead to a successful site or landing page.

However, if your budget prevents you from hiring a professional, here are 5 key principles to improving your blog or website design.

Use White Space in Your Web Design

If you take one thing away from this post, let it be this: white space is a MUST for any effective design. White space is one of the best ways to reduce cognitive load for your visitors. And, essentially, that’s the purpose of good design: to keep your audience engaged.

Remember, your visitors don’t read every word on your site. They scan. So, with white space, you can better highlight the key information your visitors need to know.

This is particularly important when you’re creating visual hierarchy. Think about this for a moment: if you have multiple sections on your website or blog and they’re all tightly fit together, how will your visitors know what is important?

You have to show your audience the most important parts of your website. So headings, listed copy, call to actions — those are key elements that require white space and visual hierarchy.

Have a look below at one of the landing pages we designed. It’s very clear what the important pieces of information are. This is achieved both through white space and visual hierarchy.

Website design in chic office

Create Balance in Your Website Design

Balance applies to the visual weight in your design and is typically applied to symmetrical elements (either horizontal or vertical). Effective balance results in cohesion, order, and harmony.

In nature, humans are accustomed to finding balance. And if there is a disruption of this balance, we can find it a tad bit disturbing.

However, on that same note, when done properly, obstructing balance can create visually interesting designs. But, if your background isn’t in design, I’d recommend taking the safer path and opting for balanced elements.

Below, you’ll find an example of a balanced section from our own websites. Perhaps note how there’s an asymmetrical theme in this design that works to create a visually pleasing addition. Yet, the overall balance is not disrupted.

The spacing in this example is consistent. And there’s a harmonious and consistent balance between the graphics, the text, and the background.

Website design in minimalist office

Contrast in Your Actions

Contrast draws the eye. It tells your visitors what’s of the utmost importance. That’s why buttons are typically bright and vibrant.

For your call to actions, always, always provide a point of contrast. Your buttons or your main actions should easily stick out from the rest of your design. After all, you want your audience’s eye to go towards the main conversions on your site or landing page.

Now, with contrast comes great responsibility. If your point of contrast is too overly saturated or doesn’t fit with your color scheme, you can (1) increase the cognitive load of your visitors and/or (2) create a disruption in your user experience.

If you’re struggling with choosing the right color palette for your design, check out this past post all about creating stunning and effective color schemes.

Website design showing attractive contrast

Consistency and Cohesiveness in Your Design

Consistency is key when building an action-inspiring website. I can’t count how many times I’ve landed on websites and found a different design on each page.

And, on a daily basis, I encounter businesses that have a different aesthetic for their website or blog, their social platforms, and their print material.

So, before you build your design for your website or blog, complete the prep work. Here’s the process I complete BEFORE I even start building a website or blog:

  1. Market research on ideal client, industry standards, and competition
  2. Build brand palette (colors, fonts, and imagery)
  3. Create framework based on proven UX principles and available content
  4. Form custom design on Adobe XD and Photoshop
  5. Revise and polish
  6. Send to developer

By following this framework and staying intentional, I know that my designs will be consistent throughout the website and other platforms.

Website design in artistic office

Standing Out with Your Website Design

Don’t be afraid to let your personality shine in your design. And don’t be afraid to try new things.

To this day, I’m always testing new design concepts and seeing what people respond to and enjoy. 

Also, always remember your brand is yours alone. It’s personal and unique — just like your business. So don’t shy away from adding those personalized elements to your website or blog design.

Final Thoughts

If you’ve tried to build your own design but just can’t seem to get results, head on over to our contact page and book a FREE, on obligation consultation.

Also, don’t forget to follow along on Instagram and receive great tips on growing your small-but-mighty biz.

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