About Cassie

Hello my lovely readers! Thanks so much for stopping by! I'm a content creator, copywriter, and designer. And I share my expertise and insight on industry-related topics to help you grow and scale your online business. ✌🏻
22 10, 2020

5 Tips to Improving Your Blog or Website Design

By |2020-10-23T16:21:01+00:00October 22nd, 2020|Blog|0 Comments

Not everyone is a design expert or tech wiz. But that doesn’t mean you can’t build a website that sparks engagement. Now, as a quick disclaimer, if you’re looking to drive outstanding conversions with your website or blog, I wouldn’t recommend building a DIY website. Designers and developers are trained to build websites that get results. We understand the fundamentals that lead to a successful site or landing page.

31 08, 2020

5 Tips to Writing Engagement-Sparking Instagram Captions

By |2020-08-31T19:55:38+00:00August 31st, 2020|Blog|Comments Off on 5 Tips to Writing Engagement-Sparking Instagram Captions

Instagram is a powerful tool for any business owner. And even though it can -- sometimes! -- be a tad bit frustrating, it's an amazing place to connect with prospective clients, mentors, and other professionals in your industry. And it's also an incredible place to share your message. By improving your Instagram captions and truly tapping into the power of your message and language, you can take your Instagram game to new and exciting heights.

29 07, 2020

5 Essential Tips on How to Find Your Ideal Client

By |2020-08-31T19:56:13+00:00July 29th, 2020|Blog|2 Comments

Your business does not serve everyone. Your unique skills, talents, and insights are designed to serve a select audience. In this post, I'm sharing 5 essential strategies on how to find your ideal client or customer. Once you know and speak directly to your ICA (ideal customer avatar), you'll generate more leads, find more connections, and grow your audience and reach. So, grab a cup of coffee, and get ready for some major insights.

23 07, 2020

Copywriting Tips: 10 Tricks to Writing Killer Copy

By |2020-08-31T19:56:47+00:00July 23rd, 2020|Blog|2 Comments

Compelling, authentic copy drives action and sparks engagement. It conveys emotion and weaves a story. And in this post, I'm sharing my top 10 copywriting tips I use to craft killer copy. Copywriting is one of the most important tools your business can have. But you don't have to be an English wiz or marketing guru to craft your own lead-generating copy. As long as you follow these copywriting tips, you can build your own DIY copy that gets you results.

16 07, 2020

Write Wildly Successful Posts: Your 12-Step Blogging Guide

By |2020-08-31T19:57:57+00:00July 16th, 2020|Blog|16 Comments

When I’m reading a hastily written blog post, I can immediately tell that the author wasn't following a blogging guide or framework. Their post is typically littered with grammar errors, has no clear structure, and often adds little to no value. They simply started writing without an overall purpose or intention. And those posts won’t be successful. No matter how much you promote it. No matter how many shares you get. If it doesn’t add value and if it doesn’t serve a purpose, it will likely fail. In this post, I’m sharing the exact 12-step process I use to create consistent and valuable posts. Yes, this blogging guide will take time to complete. Yes, it will require more attention. But it will also perform better, engage your audience, and ensure your posts are consistent AND cohesive. So buckle up, because we’re about to explore some pretty amazing parts of creating a successful blog post!

7 07, 2020

The Difference Between a Web Designer and a Web Developer

By |2020-08-31T19:58:59+00:00July 7th, 2020|Blog|2 Comments

Think about a house for a quick moment. How many people are involved in bringing the structure to life? There’s the architect and designer that creates the outline and overall design of the house. Then there’s the builders that implement the design. Then there’s typically a stager who gets the house ready for potential buyers. That’s not even including the specific roles within each designation. Building a website is much like building a house: there are separate roles for each stage of the project. First, there’s building a design using basic standards and principles of UI/UX. Then, there’s the implementation of this design. And finally, the final touches and publication of the new website or application. Now, I want you to consider this scenario for a moment: what would happen if a builder decided to design the house? Or how would the house look if the architect decided to physically construct it? Chances are the house would be riddled with errors. The distinction between web development and design is very similar to the house analogy. Let’s take a closer look at the difference between a web designer and a web developer.

6 07, 2020

Finding Your Brand Colors: Your Essential Guide

By |2020-08-31T19:59:38+00:00July 6th, 2020|Blog|2 Comments

A successful brand is a consistent brand. And a significant part of creating a recognizable brand is to have a very clear and intentional color scheme--which is precisely when we cue your brand colors. The 3-4 colors you choose to represent your brand will, quite literally, appear everywhere. It’ll be emphasized on your website. It’ll come out in your social accounts (yes, your Instagram feed will contain these colours). And it’ll appear in your print ads and marketing. Essentially, it will be the holy grail of your design and visual strategy. To make this process easier for you, we’ve outlined 10 key factors you need to create a consistent and compelling branding color palette.

6 07, 2020

Copywriting Tips: How to Write Incredible, Click-Worthy Titles

By |2020-08-31T20:00:05+00:00July 6th, 2020|Blog|Comments Off on Copywriting Tips: How to Write Incredible, Click-Worthy Titles

What's the one thing EVERY website owner and blogger wants? . . . More clicks on their content. They want to put their work, products, or services in front of as many people as possible that align with their offer. And titles are the first step in accomplishing this goal. If you have a strong, click-worthy title, then your audience will WANT to navigate to your link. They will WANT to interrupt their Facebook scrolling, Pinterest feed, or Google page to follow your CTA. All because your title inspired action. So, that all sounds swell, but how do you write click-worthy titles that catch your audience's attention? How do you craft those powerful, noteworthy titles that are impossible to ignore? Let's take a look, shall we?