About Cassie

Hello my lovely readers! Thanks so much for stopping by! I'm a content creator, copywriter, and designer. And I share my expertise and insight on industry-related topics to help you grow and scale your online business. ✌🏻
7 07, 2020

The Difference Between a Web Designer and a Web Developer

By |2020-08-31T19:58:59+00:00July 7th, 2020|Blog|2 Comments

Think about a house for a quick moment. How many people are involved in bringing the structure to life? There’s the architect and designer that creates the outline and overall design of the house. Then there’s the builders that implement the design. Then there’s typically a stager who gets the house ready for potential buyers. That’s not even including the specific roles within each designation. Building a website is much like building a house: there are separate roles for each stage of the project. First, there’s building a design using basic standards and principles of UI/UX. Then, there’s the implementation of this design. And finally, the final touches and publication of the new website or application. Now, I want you to consider this scenario for a moment: what would happen if a builder decided to design the house? Or how would the house look if the architect decided to physically construct it? Chances are the house would be riddled with errors. The distinction between web development and design is very similar to the house analogy. Let’s take a closer look at the difference between a web designer and a web developer.

6 07, 2020

Finding Your Brand Colors: Your Essential Guide

By |2020-08-31T19:59:38+00:00July 6th, 2020|Blog|2 Comments

A successful brand is a consistent brand. And a significant part of creating a recognizable brand is to have a very clear and intentional color scheme--which is precisely when we cue your brand colors. The 3-4 colors you choose to represent your brand will, quite literally, appear everywhere. It’ll be emphasized on your website. It’ll come out in your social accounts (yes, your Instagram feed will contain these colours). And it’ll appear in your print ads and marketing. Essentially, it will be the holy grail of your design and visual strategy. To make this process easier for you, we’ve outlined 10 key factors you need to create a consistent and compelling branding color palette.

6 07, 2020

Copywriting Tips: How to Write Incredible, Click-Worthy Titles

By |2020-08-31T20:00:05+00:00July 6th, 2020|Blog|Comments Off on Copywriting Tips: How to Write Incredible, Click-Worthy Titles

What's the one thing EVERY website owner and blogger wants? . . . More clicks on their content. They want to put their work, products, or services in front of as many people as possible that align with their offer. And titles are the first step in accomplishing this goal. If you have a strong, click-worthy title, then your audience will WANT to navigate to your link. They will WANT to interrupt their Facebook scrolling, Pinterest feed, or Google page to follow your CTA. All because your title inspired action. So, that all sounds swell, but how do you write click-worthy titles that catch your audience's attention? How do you craft those powerful, noteworthy titles that are impossible to ignore? Let's take a look, shall we?

5 07, 2020

How to Batch Work: Create a Content Calendar & Save Time

By |2020-08-31T20:00:54+00:00July 5th, 2020|Blog|Comments Off on How to Batch Work: Create a Content Calendar & Save Time

Batching work is one of the most effective ways to create consistent and strategic content. We've all been there -- rushing through an Instagram caption or plugging through yet another blog post with little thought. And, more often than not, we're left with an uninspiring block of text that we're slightly ashamed of. Well, that's where batching your work comes in handy. It allows you to focus on one specific task for a set duration of time -- meaning you're almost completely engrossed in that topic. And, when you're in the zone, your ideas flow better, and you create better content that will likely boost your engagement and conversion rates. So, in this helpful post, I've laid out the practices that I follow diligently to produce content I'm proud to stamp my name on.

5 07, 2020

5 Must Know Secrets to Creating Successful Facebook Ads

By |2020-08-31T20:01:29+00:00July 5th, 2020|Blog|Comments Off on 5 Must Know Secrets to Creating Successful Facebook Ads

I can still remember the first time I hopped onto Ads Manager, nearly jumping with excitement to run my very first ad. I thought the software would be as easy to understand as Facebook's front-end. After all, how hard can it be? Whelp -- I soon found out exactly how difficult it is. Half of the options I didn't understand, and I spent most of the time researching concepts and terms, getting more and more stressed. So, I decided to do what all naive millennials do when they hit a road block. I called back some of my humility, and realized I had some - and by some, I mean a lot - of studying to do before I launched my first ad. Sound familiar? . . . Thought so. Over the years, I've studied, practiced, failed, succeeded, and learned all about the ins and outs of Facebook ad campaigns. And, from that experience, I've compiled my Top 6 Secrets to Creating Successful Facebook Ads.

5 07, 2020

How to Create a Productive Morning Routine: 10 Steps to Create Balance & Foster Success

By |2020-07-06T21:08:25+00:00July 5th, 2020|Blog|Comments Off on How to Create a Productive Morning Routine: 10 Steps to Create Balance & Foster Success

We can’t wait to get up in the morning. Yep, you heard that right. Over the last while, we’ve established a morning routine that makes getting up in the morning exciting. If that statement seems like voodoo magic to you, you’re not alone. Before we created a morning routine, our AM ritual was three words: rushed and chaotic. We had no plan. We rolled out of bed with blurry eyes at the last possible moment and slugged through our morning. And our day followed a similar trajectory. Then we started seeing topics on morning routines splashed across social media, popular blogs, and even science-backed publications. So, we decided to give it a shot. We did some research and tinkered with our routine until we established a ritual that worked for us. And now we want to share our discoveries with you, so you can regain the power of your mornings.

5 07, 2020

5 Common Grammar Mistakes and How to Fix Them

By |2020-08-31T20:03:03+00:00July 5th, 2020|Blog|Comments Off on 5 Common Grammar Mistakes and How to Fix Them

“English grammar is confusing.” I cannot count the amount of times I’ve heard the above phrase. As an English tutor, I helped many young students understand the confusing maze that is our language. From proper preposition use, to comma splices and run-ons sentences, to subject-verb agreements, I’ve covered it all. But why is the English language so confusing? Why do we have so many broken rules and conflicting guidelines? Well, it all starts with the formation of modern English. I won’t go off on a lengthy tangent into the history of the English language, but I will tell you this: over the years, we’ve acquired terms from across the globe and incorporated them into our language. English is a fascinating conglobulation of different linguistic influences, including Latin, French, Arabic, and many other languages! And it’s confusing as hell, especially for new speakers. So, here’s 5 common grammar mistakes you’re making and how to fix them.

30 06, 2020

10 Benefits of Email Marketing You Can’t Ignore

By |2020-08-31T20:03:46+00:00June 30th, 2020|Blog|Comments Off on 10 Benefits of Email Marketing You Can’t Ignore

If you own a business, you NEED email marketing. Yes, you heard that right. It is 100% necessary for you to develop some type of email marketing strategy. And with these 10 benefits of email marketing, you can't ignore the importance of building your list. If you’re reluctant to take the plunge, here some of the most important -- and highly lucrative -- reasons why you need to jump on the email marketing train.

2 02, 2020

5 WordPress Hacks That Will Transform Your Website

By |2020-08-31T20:04:08+00:00February 2nd, 2020|Blog|2 Comments

Wordpress is a powerful tool in the web development world. It allows you to manage content, build websites, and create stunning designs with relative ease. If you’re new to Wordpress, I would certainly recommend that you invest in a Wordpress course. The back end, without training, can be a bit difficult to navigate. We typically use Udemy or Skillshare for our online learning. Once you have a basic understanding of Wordpress, you can implement these 5 tactics to build a website worth viewing.

29 01, 2020

Top 5 Marketing Blogs to Drastically Expand Your Business

By |2020-08-31T20:04:26+00:00January 29th, 2020|Blog|Comments Off on Top 5 Marketing Blogs to Drastically Expand Your Business

Marketing is a crucial element of any business. No matter how great your product or service is, if nobody has heard of you, then your business will not grow. However, with a clear, concise, and effective marketing strategy, your business will flourish. Below, I’ve listed my top 5 marketing blogs that were detrimental sources in my business development and growth.