You’ve heard the experts — effective SEO strategies are a must for your business or brand. It’s been talked about, taught in online classrooms around the world, and practiced by industry leaders. Neil Patel come to mind yet?
And there’s a reason it’s discussed so often.
What’s the one purpose of your website? It’s designed to capture leads, right? Well, how are people supposed to find your website if they can’t . . . find you? Cue SEO. If done correctly, it can boost your site’s traffic, which will — if your website is designed well — generate more leads. If your website’s design is lacking in both professionalism and modern features, head over to our contact page, and we’ll give you a free website audit — no strings attached.
Today, I’m giving you my Top 5 SEO Strategies that I use for each and every blog post, social media caption, and really anything I post online.
1) Research SEO Keywords
When it comes to the best SEO strategies, research is truly your best friend. It will give you the exact phrases to optimize your content and start basking in all the benefits of SEO.
Here’s my process:
First: I always write down any phrases that I would use in my research on the given topic. If I was writing a post about finding the perfect hiking boots, I’d start with ‘best hiking boots’ or ‘top-rated hiking boots.’ Once I’ve generated a list of approximately 10-15 keywords or phrases, I would move onto the next step.
Second: After I have my list of SEO keywords, I’d then turn to my Google search bar. For this practice to work, make sure your autofill is on. Start typing in the start of each phrase, and see what Goggle suggests. The top results are the most searched options. From there, you can revise the phrases you’ve already created or add new keywords that Google kindly suggests.
Third: Next, you’ll want to type your keywords into any SEO keyword research tool and start looking at the numbers. My favourite software is Neil Patel’s Uber Suggest. If you’re not familiar with this powerful SEO tool, check it out. I promise you won’t be disappointed. Most SEO apps will give you important information, including:
- Search volume
- SEO difficulty
- Cost per click (if you’re running Ad words)
- Some apps, like Uber Suggest, even give you suggestions
Once you analyze the numbers, consider which keywords are best for your position. For instance, I like to choose keywords that have relative
h search volumes but difficulties that are easy or medium. Think about it — it’ll be very difficult to compete with popular competitors, like magazines and industry-leading experts.
*** QUICK TIP: Sometimes I’ll even build content around high performing keywords. It serves as both inspiration and a way to generate more traffic. Seriously, it’s the best of both worlds.
2) Be Strategic with Your SEO Strategies
Once you’ve completed the research, you can generate a list of 4-7 high-performing keywords to use in your content. From there, you’ll want to focus on implementing your top keywords into your H2 headings. If the phrasing sounds choppy, play with the words until you have a heading that sounds right and is fully optimized.
Normally, I have a single top keyword that I use in my title, at least one of my H2 headings, and throughout my post and alt tags. This SEO strategy will ensure that I’m fully optimized on that one keyword, while also including other powerful keywords throughout my h2 tags and post. Now, just for fun, can you figure out what my top SEO keyword is?
Next, you’ll want to seamlessly integrate your keywords into your content. And I want to take a quick second and emphasize ‘seamlessly.’ You don’t want your content to sound robotic and choppy — meaning you want to be both strategic and creative with your SEO.
If you’re struggling with finding the right phrases and integrating them into your content, then consider taking an SEO course. Personally, I’ve taken separate courses on SEO from Udemy, Skillshare, and difference masterclasses. And each instructor taught me something that changed my keyword strategy. So, if the pressure is starting to feel unbearable, take a breath, and learn from a seasoned expert.
3) Don’t Rush Your SEO Process
I know what you’re thinking — “you want me to do that for EVERY blog post??? Girl, you crazy . . . !” And I know you’re thinking this, because I thought the exact same thing.
It seems like so much dang work. But guess what? After a short while, it will get much faster, and it will become part of your regular content creation routine. You’ll start making your list and typing in your findings without a second thought.
So, in the beginning, don’t rush the process, no matter how daunting the task may seem. Take your time, consider your strategy, and implement with quality in mind.
And set aside the necessary time to include your image alt tags, and don’t neglect your snippets and metadescriptions. If you’re serious about your SEO improvement, these are absolute musts.
*** EXPERT ADVICE: Always, always, always go back and edit your content. This practice is important for any creative work, but it becomes even more important with SEO. You want to make sure you’re not overusing certain phrases (see below) and that your sentences are smooth and effortless. If done correctly, people won’t even clue in that your content is fully optimized.
4) Avoid Common SEO Mistakes
And, by mistakes, I mean overusing your keywords and flushing your content with optimized phrases. This error — while it doesn’t initially
seem like a mistake — can actually harm your search ranking. Google’s algorithm will flag SEO overuse, and it can negatively affect your content’s visibility.
Another mistake is sticking in keywords without any forethought for the quality of your content. Your post shouldn’t be patchy, and it certainly shouldn’t read like you tossed in keywords like salt and pepper. So, remember this motto: strategy and quality over abundance.
Lastly, another common SEO mistake is ignoring your site’s metadescription (as mentioned above). In WordPress — and especially with plugins like Yoast — you can manually change the text in your metadescription and, using the same strategies, craft fully optimized phrasing that includes your leading keyword(s).
5) Use Helpful SEO Apps
With popular content comes many choices — and SEO is no different. There are plenty of apps that can help you choose strategic keywords that will boost your visibility. Apart from search tools, there’s also WordPress plugins — cue Yoast once again — that will scan the SEO effectiveness of your content and advise you on which changes to make.
There’s a variety of free and paid apps that you can try. If you’re lost, check out this list of the best SEO tools.
Just keep in mind: SEO doesn’t have to be overcomplicated. Test different strategies, and come up with a process that works best for your style, voice, and motive. In fact, once you get the hang of it, it’s relatively simple. So, certain apps may promise untold benefits, but always remember your mind, intuition, and creativity is often enough to create optimized content.
6) Final Thoughts
I hope this was helpful for anyone trying to level up their SEO strategies. And I hope you’re fired up to start and create your own kickass SEO process.
Do you have any other tips you’d like to share? If so, comment below, and share that sweet, sweet knowledge.