WordPress is a powerful tool in the web development world. It allows you to manage content, build websites, and create stunning designs with relative ease.


If you’re new to WordPress, I would certainly recommend that you invest in a WordPress course. The back end, without training, can be a bit difficult to navigate. We typically use Udemy or Skillshare for our online learning.


Once you have a basic understanding of WordPress, you can implement these 5 tactics to build a website worth viewing.



1) Start Using a Page Builder


Templates and themes are often a nightmare to customize without implementing code. Now, if you find a template that is 100% perfect for your brand, then, by all means, go with it.


However, if you’re like the vast majority of online businesses, chances are you’ll want an option that you can customize to fit your brand.


Cue page builders. They give you front end design capabilities without writing lines of code — meaning you can customize until your heart’s content.


Our favorite page builders (and themes that have page builders) include:


  • Elementor
    • Elementor has a free and pro version. If you’re serious about designing a customized and unique site, I recommend investing in the pro option. It includes valuable widgets and block templates to take your design to the next level.


  • Avada
    • With over 550, 000 purchases, Avada is one of the most popular themes on the market. It’s a theme with multiple templates and a built-in page builder that makes customizing easy. Since it has a great deal to offer, Avada does come with a $6o price tag. However, it’s well worth every penny.


  • Flatsome
    • Like Avada, Flatsome is a popular theme that contains its own UX Builder. As the top Woocommerce theme on the market, Flatsome is the perfect choice for anyone looking to create or expand their online store. They also have many demos that you can choose from and customize as you see fit.


With page builders, you can reclaim your own design without needing to code. You can confidently create a website that is 100% reflective of your brand and your mission.


However, please note that integrating customizable themes takes some proficiency. It might be worth hiring a developer to integrate your site and assist with your design. If you have any questions about themes, send us a note, and we can help with the process.



2) Download and Use Yoast SEO


If your website has a blog — and it should! — then Yoast is a must-have plugin. They offer a free and pro version that scans the SEO capabilities of your post, allows you to change your metadescription, and more. It even tells you the rating of your SEO — red meaning not so great, orange meaning OK, and green meaning good. 


If you haven’t fully grasped SEO or if you want a bit of virtual assistance with optimizing your posts and website, then Yoast is for you. Also, if you want to learn our top SEO secrets, check out this past post on SEO practices.


Remember, boosting your traffic is always a good thing.




3) Implement Google Analytics


Numbers are important. They tell you who is visiting your site, how long they’re hanging out with you, and what they’re interacting with. These analytics can be studied, optimized, and perfected.


That’s why Google Analytics is so powerful. It allows you to track your site’s users and understand the full effectiveness of your marketing and content.


There’s also other programs, like Jetpack and Sisense, that also track your data and provide reports. It doesn’t really matter which software you choose, as long as you can start tracking where your users are visiting and where they are responding.


When you know what your users are attracting to, you can start mimicking those templates to create content you know your visitors will enjoy. And when your visitors connect with your brand, your conversions skyrocket.



4) Build An Attractive Slider


Sliders are a great way to draw the eye and highlight content. We use a slider on our homepage to emphasize our tagline and keep our visitors engaged.


If you want to create animated sliders, I highly recommend downloading Slider Revolution. Not only can use it to create engaging sliders, but you can also use it to form interactive content blocks and even full websites.


For a price of only $29, you can harness the power of Slider Revolution and start creating designs your proud to publish.



5) Optimize Your Image Sizes


The majority of your visitors expect your site to load in 2 seconds. Even in an age of instant gratification and online impatience, this is a shocking number. You have 2 seconds to make your statement before over half of your visitors will click back.


One of the ways to speed up your site is to optimize your images. If you mainly use stock or professional photos, their pixel count is likely in the 3,000 to 5,000 range. And to load an image of that size takes WAY more than 2 seconds.


By optimizing your image sizes to fit within your designated use is of vital importance. Plus, WordPress makes it easy. You can edit your image sizes directly in your media library.


So, if you have a medium-sized image with a pixel count in thousands, then you’re needlessly slowing down your site. The next time your in your media library, take a look at your image sizes and edit any images that are too large for their purpose.




Final Thoughts


It’s surprising how many times I hear people shy away from WordPress, mainly due to lack of technical skills. However, once you learn the program — even by taking free WordPress tutorials! — it’s easy to navigate. Plus, it offers countless possibilities for your website and visual brand.


If you have any WordPress hacks you’ve discovered, make sure you comment below!